Client

Viltė Savickaitė


Project

Ve Sav Logotype & Brand Exploration


Need

To refine the logo first we must analyze its efficacy. 

It’s distinctive, and daring. It’s compressed, but also widened – there’s beauty in it’s far-from-perfect form, but the almost tone-deaf boldness isn’t Ve Sav.


Idea

JoyCase is an affordable yet timeless accessory that enables the ritual of smoking to take place anywhere. The screw-on cap is inspired by the twisting of the end of a joint and allows people to easily open the tubes when they are all in the case. Made from ABS plastic, the form was optimized to be manufactured using only one 2-piece mold for all parts.

↗ Ve Sav Website


2023

A lamb is the promise of wool. 

Standing for unspoiled beginnings, in Christian art it’s the “Lamb of God,” and in folklore – a shorthand for child-like goodness. A precious offering for a greater good – the quiet kind of courage and sacrifice. Its wool is the literal raw fibre that is spun, woven, and tailored – a perfect metaphor for fashion that starts on a farm and ends as couture.

Since this is a mass-manufactured product, the form, material & surface finish was entirely defined by the injection molding process and ergonomics.

to find love,

belonging,

understanding

and peace.

in products or in life.

write to me.

povilas@grigas.co